About URAC

image that says about URAC with a star
graphic for who we are
Who We Are

URAC is an independent, nonprofit accreditation entity, based in Washington, DC, whose mission it is to advance healthcare quality through leadership, accreditation, measurement and innovation.  URAC was founded in 1990 as an independent, third party healthcare quality validator.

background image
What We Believe

The patient is at the center of everything we do

The provider’s voice must be heard

The best approach to care delivery is through physician-led teams

Healthcare solutions must be local to be sustainable

Continuous improvement is achieved through performance measurement

graphic for what we do
What We Do

URAC uses evidence-based measures and develops standards through inclusive engagement with a broad range of stakeholders committed to improving the quality of healthcare. This process results in standards that promote industry best practices, encourage quality improvement, and protect and empower consumers. URAC ensures the quality of its programs and services through continuous improvement according to Lean and Six Sigma principles.


Kylanne Green

image of Kylanne Green
President and CEO

Kylanne Green, president and CEO of URAC since 2013, had previously served on the URAC Board of Directors for two decades and as board chairman for two years.  She is a highly respected, renowned speaker in the healthcare industry, sharing her insights on advancing healthcare innovation and improving healthcare quality. Her 45-year career in the healthcare industry began with frontline nursing and progressed into management and C-suite leadership, including: executive vice president at INOVA, the largest integrated health system in Northern Virginia; chief operating officer of Health Insurance Association of America; chief operating officer of Aetna Health Plans of the Mid-Atlantic; and area administrator of Kaiser Permanente Mid-Atlantic.

Robin Adams

Photo of Robin Adams
Vice President, Business Development

Robin Adams, vice president of strategy and product development at URAC, has more than two decades of experience working in pediatric academic and community-based health systems developing strategic plans and leading multi-disciplinary teams to facilitate implementation. At Children’s National Health System in Washington, DC, she was responsible for the plan that introduced the population health-based strategy supporting the development of Children’s regional outpatient center strategy to facilitate access to the broader District, Maryland and Virginia populations. At INOVA, Adams served as chief growth officer and was a member of a system-wide cross-functional team that developed the INOVA Heart and Vascular Institute, INOVA Spine Institute, INOVA Breast Care Institute and the INOVA Neurosciences Institute. At Sentara Healthcare, she supported the system-wide effort to develop the inaugural out of Hamptons Road market to grow the Sentara brand in Northern Virginia. She received both her BS and MA in Finance from Cornell University and her MBA from Virginia Polytechnic Institute. She serves as adjunct faculty at George Mason University where she teaches Strategic Healthcare Management in the School of Health Administration and Policy.

Marlene Bolster

image of Marlene Bolster
Vice President, Accrediting and Client Services

Marlene Bolster, MBA, vice president of accrediting and client services, is responsible for the strategic implementation and management of URAC’s suite of accreditation programs. She oversees accreditation operations to include program standards development and maintenance, accreditation review processes, independent accreditation committee review processes, and client management and account services. Prior to URAC, Bolster worked in the health care hospital administration and management consulting field for more than 25 years, focusing on the design of quality operations to enable high reliability in the delivery of safe, high-quality care. Bolster received her MBA from the Kenan-Flagler Business School at the University of North Carolina in Chapel Hill.

Maggie Cornett

image of Maggie Cornett
Vice President, Technology Program Management and Planning

Maggie Cornett brings more than 35 years of healthcare and information technology experience to the nation’s independent leader in promoting healthcare quality through accreditation, certification, and measurement.

Prior to joining URAC, Cornett held senior IT positions at Inova Health System in Northern Virginia for more than 21 years. For almost three years, she was Inova’s vice president for IT enterprise applications, where she was responsible for overseeing the implementation of the more than $300 million enterprise-wide EpicCare electronic medical record system. Cornett earned a Master of Science in computer systems management from the University of Maryland. She is a member of the Healthcare Information and Management Systems Society (HIMISS) and College of Healthcare Information Management Executives (CHIME). She is certified in Information Technology Infrastructure Library (ITIL) Foundation and the CHIME Certified Healthcare CIO program. Additionally, Cornett, a Registered Nurse, earned a Bachelor of Science in nursing from Pennsylvania State University.

Marybeth Farquhar, PhD, MSN, RN

image of Marybeth Farquhar
Farquhar, PhD, MSN, RN
Vice President, Quality, Research, and Measurement

Marybeth Farquhar, vice president of quality, research, & measurement, is responsible for conceptualizing and implementing URAC’s strategy for measurement and research. Farquhar has more than 30 years of experience in the field of nursing and healthcare administration, research, and quality measurement. Prior to her tenure at URAC, Farquhar was vice president of performance measurement at the National Quality Forum and was responsible for strategic oversight of the consensus development process. Prior to NQF, she led key activities of the Agency for Healthcare Research and Quality performance measure initiatives and worked with the Consumer Assessment of Healthcare Providers and Systems (CAHPS) team on several projects, including Hospital CAHPS.

Che Parker

image of Che Parker
Vice President, Sales and Marketing
Che Parker, M.A., is vice president of sales and marketing at URAC. His 20 years of public relations, brand strategy and communications experience in healthcare includes positions at Kaiser Permanente, Geisinger Health System, Inova Health System and Suburban Hospital. Che is also the author of three fiction books.

Houeida Saad

image of Houeida Saad
General Counsel

Houeida Saad, general counsel, has a strong background in both the payor and provider side of health care, with extensive knowledge on the organizational structures of non-profits, healthcare regulatory matters, risk management, and employment and labor issues.


An attorney and a registered nurse, Saad previously served as general counsel to Renown Health in Reno, Nevada, deputy counsel and assistant vice president for Inova Health System in Northern Virginia, and associate counsel for the BlueCross BlueShield Association in Washington, D.C. She is a former adjunct professor of law at the Washington College of Law at American University in Washington, D.C., and was named Pro Bono Lawyer of the Year by both the District of Columbia Bar, and National Law Journal.

Saad earned a law degree as well as a master’s degree in law and international affairs from American University in Washington, D.C. She earned a bachelor’s degree in nursing from Wayne State University in Detroit, Michigan.

David Souders

image of David Souders
Vice President, Finance and Administration
David Souders, vice president of finance and administration, directs and manages all financial and other administrative support functions. Souders leads and coordinates business planning related to finance, systems, and budgeting. Before joining URAC, Souders was the CFO for Colonial Parking, Inc., the Mid-Atlantic region’s leading provider of parking services and solutions, where he was responsible for accounting and finance, information technology, risk management, human resources, customer care and office operations/administration. His other previous positions include CFO for BOWA Builders, the innovative high-end residential construction company, and corporate controller for Vastera, a technology company which he helped guide through a successful public offering. Souders is a licensed CPA in Maryland and Virginia. He has a B.S. from Virginia Tech and an MBA from Hood College.

Aaron Turner-Phifer

image of Aaron Turner-Phifer
Vice President, Government Relations and Policy

Aaron Turner-Phifer, vice president of government relations and policy, has nearly a decade of experience advising and crafting public policy at the federal, state, and local levels. He has experience working on health care quality initiatives and public policy that impacts Medicare, Medicaid, and Health Insurance Marketplace enrollees. He is an expert political and policy analyst with a unique understanding of the intricacies associated with the development of health care policy. He achieved his Master of Health Administration degree from the George Washington University.

Views, thoughts and opinions expressed in my articles belong solely to me, and not necessarily to my employer.

Kirstin Dawson

image of Kirstin Dawson
America's Health Insurance Plans (AHIP)
Health Care Service Corporation

Lois Elia

image of Lois Elia
American Hospital Association (AHA)
Advocate Health Care

George Furlong

image of George Furlong
American Association of Preferred Provider Organizations (AAPPO)
Universal SmartCorp

Kylanne Green

image of Kylanne Green
Non-Voting Board Member
URAC President and CEO